AMUSEMENT EXPO
2013


Date: March 20th - 22nd, 2013
Location: Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV 89109, USA.

We're back at the Las Vegas Convention Center for the show officially called Amusement Expo but still referred to in the trade as the AMOA show, after the Amusements and Music Operators Association who co-sponsor the event.

The Las Vegas Convention Center
The Las Vegas Convention Center

Expectations were high when the smell of freshly-cooked food filled the corridors leading to the hall, but this turned out to be coming from the nearby International Pizza Expo. With the Nightclub and Bar Show also being held in the same complex, everything you needed was right here in one place.

The Amusement Expo show was held in hall N1 and featured most of the major coin-op manufacturers. The doors opened at midday on Wednesday when the trade-only attendees were allowed in.

The first visitors enter the show
The first visitors enter the show

Inside, the show was around the same size as in previous years, with few empty exhibitor spaces, a good number of visitors and plenty of eye-candy.

Looking from the centre of the hall towards the front
Looking from the centre of the hall towards the front

Looking from the centre of the hall towards the back
Looking from the centre of the hall towards the back

On the pinball front, both Stern Pinball and Jersey Jack Pinball were exhibiting. Stern had a stand with a little help from Marco Specialties, featuring six machines - four The Avengers of various flavours, one X-Men Pro and one Avatar.

The Stern Pinball stand
The Stern Pinball stand

Gary Stern was there, proudly showing off the AAMA Manufacturer of the Year award won by the company after being nominated by their distributors.

Gary Stern with the AAMA Manufacturer of the Year award
Gary Stern with the AAMA Manufacturer of the Year award

Two of The Avengers machines had ticket dispensers installed to show their redemption capabilities.

Tickets were dispensed by two The Avengers machines
Tickets were dispensed by two The Avengers machines

Next to these, Stern's latest version of The Avengers was on display - the Premium, which is essentially a Limited Edition playfield in a Pro cabinet.

The Avengers Premium
The Avengers Premium

There are some cabinet wiring changes compared to the Pro, and the Premium has its own unique translite.

The translite for the Premium model
The translite for the Premium model

Josh and Zach Sharpe were running an IFPA PinGolf tournament on three of the machines - The Avengers, X-Men and Avatar - where competitors had to reach the target score of 12M in the fewest balls possible. The tournament ran through Wednesday and Thursday with a single $10 entry, and at the time of writing is still under way.

Elsewhere in the hall, Jersey Jack Pinball were exhibiting two The Wizard of Oz machines on their stand.

The Jersey Jack Pinball stand
The Jersey Jack Pinball stand

The games had slightly newer software than the version seen at the Texas Pinball festival a couple of days earlier, preventing players from stealing locked balls and starting multiball in multi-player games.

Also on the Jersey Jack Pinball stand were two games manufactured for Pinball Sales.

Blocky and Ticker Racer
Blocky and Ticker Racer

Blocky is a scaled up reworking of an iPad game which uses a large touchscreen monitor to allow players to identify rectangles with the same coloured blocks in all four corners. Ticket Racer is a young kids redemption game still in development, where a race car spins round a circular track until the player presses the brake pedal to stop it on a number. The game then dispenses that number of tickets.

Stern and JJP were the only exhibitors of actual pinball machines, so here are a few other products which caught our eye.

This Eastern Pinball game initially got our excitement levels up.

Eastern Pinball by Five Brothers
Eastern Pinball by Five Brothers

That was until we realised it was just a fairly standard pachinko machine, with the twist that all the balls are enclosed within the machine. It had nothing to do with pinball, but it did look very pretty.

The Eastern Pinball pachinko
The Eastern Pinball pachinko

This next product did have something to do with pinball, although not all that much.

A bouncy ball dispensing mini-pinball
A bouncy ball dispensing mini-pinball

Keeping with the football/soccer theme, this company were sending out mixed messages with their The Simpsons Soccer game.

Worst game ever?  Really?
Worst game ever? Really?

This balloon bursting game was strangely addictive - as long as it was on free play, at least.

A pop dispenser
A pop dispenser

Players stopped the spinning light to set the number of times the pump at the top of the machine inflated the balloon. When the balloon expanded too far it wound hit the rotating tiger-saw blade at the bottom of the cabinet and pop.

The balloon game was a fairly large piece, but paled in comparison with some of the other exhibits in the hall.

Some of the larger games
Some of the larger games

In his seminar talks, Jack Guarnieri has mentioned the pusher themed on The Wizard of Oz, and there was one at the show for anyone not already familiar with it.

The Wizard of Oz pusher
The Wizard of Oz pusher

Next to Stern's stand, Eugene Jarvis's company Raw Thrills were showing the power of the topper with their two latest racing games; Dirty Drivin' and SnoCross.

These would be much less impressive without their toppers
These would be much less impressive without their toppers

Now it's your chance to look around Amusement Expo 2013 with our exclusive Seven Minute Tour, as we walk down the aisles showing you the stands, the products and the people.

Our Seven Minute Tour

Finally, we mentioned earlier how the Nightclub and Bar Show was also taking place at the Las Vegas Convention Center. As though we needed an excuse to visit and enjoy the many free samples of beers, spirits and cocktails, as luck would have it Stern Pinball also had a stand there.

Stern's stand at the Nightclub and Bar Show
Stern's stand at the Nightclub and Bar Show

Entry to the Nightclub and Bar show is by a separate ticket and again restricted to trade visitors. It is in a much larger hall and receives around ten times the number of visitors to Amusement Expo.

The two The Avengers Pro machines there received plenty of attention, despite the number of other interesting views and distractions all around, with Stern staff taking turns to come over from Amusement Expo to man the stand.

That's all from this years Amusement Expo. We hope you enjoyed it and we'll be back with our next Pinball News show report very soon.


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