EAG INTERNATIONAL
2013


Date: January 22nd - 24th, 2013
Location: ExCel London Exhibition Centre, Western Gateway, Royal Victoria Dock, London, E16 1XL, UK

Things were very different this year.

For a start, it wasn't raining on the opening day of EAG International - something which had become quite a tradition since the show was first held in 2010. In fact there was quite a bit of snow on the ground from the snow fall at the weekend.

The Excel London Exhibition Centre
The Excel London Exhibition Centre

The second difference was the lack of the ICE gaming show which is usually held at the same time at the Earl's Court Exhibition Centre. the Exhibition Centre at Earl's Court is being torn down to build a massive housing complex, so the ICE show has moved to the same venue as EAG International, only two weeks later.

EAG International is usually the second European show of the year, following the IMA show in Germany in early January. The IMA show isn't being held this year, so EAG International is the launchpad for a larger number of new products than usual.

And for pinball fans, this is the first EAG International - or indeed any show for a long time - to feature three pinball manufacturing companies; Stern Pinball, Jersey Jack Pinball and Heighway Pinball.

Let's see what they had to offer.

The EAG International show
The EAG International show

Stern Pinball were on the stand of their distributor, Electrocoin, and had three machines for visitors to play - two Avengers Pros and one X-Men Pro.

Stern Pinball on the Electrocoin stand
Stern Pinball on the Electrocoin stand

Their Avengers Pro and X-Men Pro machines
Their Avengers Pro and X-Men Pro machines

The games were busy all day
The games were busy all day

Gary Stern on the Electrcoin stand
Gary Stern on the Electrocoin stand

Gary Stern was there along with investor Dave Peterson and new Chief Revenue Officer, John Buscaglia.

Stern also had a presence on the Wessex Coin stand, with one of their X-Men Pro machines.

X-Men on the Wessex Coin stand
X-Men on the Wessex Coin stand

Meanwhile, a short walk away, Jersey Jack Pinball were sharing a stand with Pinball Heaven - their UK distributor.

Jack Guarnieri and Phil Palmer
Jack Guarnieri and Phil Palmer

The Jersey Jack Pinball / Pinball Heaven stand
The Jersey Jack Pinball / Pinball Heaven stand

The two The Wizard of Oz machines which featured at the UK launch party 10 days previously were here, and included a new version of software.

Jack Guarnieri with his The Wizard of Oz machines
Jack Guarnieri with his The Wizard of Oz machines

Unfortunately, Heighway Pinball were not in attendance on the first day of EAG International, having suffered a serious computer hardware problem the night before. You can read more about the company's absence in our Full Throttle update report.

The empty Heighway Pinball stand on day one
The empty Heighway Pinball stand on day one

They are working furiously to fix the problem and plan to be at the show on the second and third days.

Meanwhile, the clear LCD screen technology Heighway Pinball pioneered on their top-of-the-range model has appeared in other coin-op arcade machines.

Clear LCD panels on prize games
Clear LCD panels on prize games

If real pinballs are experiencing a growth, so too are the miniature versions which dispense capsules or gumballs.

Toy dispenser pinballs from Discapa SLU
Toy dispenser pinballs from Discapa SLU

Toy dispenser pinballs from Special Game/Aquila Benvenuto
Toy dispenser pinballs from Special Game/Aquila Benvenuto

Toy dispenser pinballs from Fiam Automazione SRL
Toy dispenser pinballs from Fiam Automazione SRL

Toy dispenser pinballs from Kinderball
Toy dispenser pinballs from Kinderball

Toy dispenser pinballs from Luca SRL
Toy dispenser pinballs from Luca SRL

Overall, the show was considerably quieter than last year. There was no difficulty getting to play any games and large areas went unoccupied.

Lots of space at EAG International
Lots of space at EAG International

The show's second day saw no real changes although visitor numbers were markedly up on the first day. Despite the increased play, all the pinballs at the show continued to work without any issues.

A busy day at the Pinball Heaven/Jersey Jack Pinball stand
A busy day at the Pinball Heaven/Jersey Jack Pinball stand

Sadly though, Heighway Pinball didn't manage to make an appearance and it doesn't look as though they will have a presence at the show at all.

Here's our exclusive Six Minute Tour video tour of day two at EAG International.

Our Six Minute Tour concludes our report from EAG International 2013.

This year's show had an odd feel of slight disappointment. The number of visitors seemed down on previous years and there were few new products on show - perhaps reflecting the state of the industry.

Having the ICE show running at the same time in previous years (albeit in a different location on the opposite side of London) probably helped with visitor numbers, so it would make sense for everyone if the two shows could be held side-by-side at the ExCel Centre in future.

For pinball fans things were somewhat better, with the UK premiere of Avengers and the second outing for The Wizard of Oz - the first time most of the show visitors had enjoyed the opportunity to play it.

And we hope you enjoyed this look at EAG International. We'll be back at another coin-op trade show and bringing you our regular reports very soon.


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